It was interesting to learn the history of the color but more importantly the symbolism and psychological effects it has on people when they see this particular hue. What do you think of or feel like when you see the color blue? Blue has been shown to be a color of loyalty and fidelity, it’s the color of water and air therefore it leads consumers to clean and fresh Blue is also associated with calmness and sadness. This idea not only correlates with interiors but it’s recognized in our everyday products. Think about water bottle labels or some of the popular banking branch logos. Most of them have the color blue- this is going back to the idea that blue represent loyalty, faithfulness, and cleanliness. Forty percent of people in the world’s favorite color is said to be blue. Who knew Blue was so interesting.